Job Title
Senior Business Analyst
Job Description Summary
Cushman & Wakefield is seeking a (Senior) Business Analyst – Sales & Pursuits to support sales excellence and client pursuit activities across the Asia Pacific (APAC) region. Reporting to the Head of Sales Data & Analytics, this role combines research, data analysis, market intelligence, sales enablement, and strategic account support to help sales teams identify opportunities, strengthen client relationships, and improve win rates. The position works closely with Sales Enablement, Pursuits, Business Development Services (BDS), Marketing, and Business Development teams to deliver actionable insights, optimize processes, and support strategic growth initiatives.
Job Description
About The Role:
As a (Senior) Business Analyst – Sales & Pursuits, you will play a critical role in helping sales leaders and pursuit teams make informed, data-driven decisions. You will be responsible for developing client intelligence, analyzing market and competitor trends, supporting strategic account planning, and enhancing sales processes through reporting and analytics.
Key responsibilities include:
- Developing client intelligence reports and research packs to support bid strategies and client engagement.
- Conducting market, competitor, and portfolio analysis to identify growth opportunities.
- Supporting sales pipeline management and ensuring alignment with strategic priorities.
- Creating dashboards, reports, and analytics using tools such as Salesforce, Power BI, and Excel.
- Building and maintaining sales enablement resources, including playbooks, templates, and pursuit libraries.
- Supporting key account initiatives through insights, reporting, and account planning.
- Translating complex data into clear, compelling presentations and business recommendations.
- Identifying best practices, process improvements, and innovative approaches to enhance sales effectiveness.
- Collaborating with cross-functional teams including Sales Enablement, Marketing, Branding, and Organic Growth teams.
- Maintaining documentation, governance materials, and knowledge repositories to support continuous improvement.
For Senior Analysts, additional responsibilities include supporting project management activities, mentoring junior team members, and contributing to larger sales enablement and pursuit initiatives.
About You:
You are a highly analytical and commercially minded professional who enjoys transforming data and research into actionable business insights. You thrive in a collaborative environment, have excellent communication skills, and are passionate about supporting business growth through strategic decision-making.
You'll be successful in this role if you have:
- Strong research, analytical, and problem-solving skills.
- The ability to identify market trends, client opportunities, and competitive insights.
- Excellent written, presentation, and storytelling abilities.
- Experience using Salesforce, Power BI, Excel, and PowerPoint.
- Strong stakeholder management and cross-functional collaboration skills.
- A proactive, detail-oriented, and results-driven approach.
- The ability to manage multiple priorities and work effectively under tight deadlines.
- Knowledge of account planning, sales enablement, pursuit management, or business development frameworks.
Preferred Qualifications & Experience
- Bachelor's degree in Business, Marketing, Economics, or a related field.
- Analyst: 1-3 years of experience in sales enablement, market research, business development, strategy, or analytics.
- Senior Analyst: 4-7 years of experience in sales analytics, pursuit support, account strategy, or sales enablement.
- Experience within professional services, consulting, real estate, or a related industry is advantageous.
- For Senior Analysts, experience leading projects and mentoring junior colleagues is highly valued.
Why join Cushman & Wakefield?
As one of the leading global real estate services firms transforming the way people work, shop and live working at Cushman & Wakefield means you will benefit from;
- Being part of a growing global company;
- Career development and a promote from within culture;
- An organisation committed to Diversity and Inclusion
We're committed to providing work-life balance for our people in an inclusive, rewarding environment.
We achieve this by providing a flexible and agile work environment by focusing on technology and autonomy to help our people achieve their career ambitions. We focus on career progression and foster a promotion from within culture, leveraging global opportunities to ensure we retain our top talent. We encourage continuous learning and development opportunities to develop personal, professional and technical capabilities, and we reward with a comprehensive employee benefits program.
We have a vision of the future, where people simply belong.
That's why we support and celebrate inclusive causes, not just on days of recognition throughout the year, but every day. We embrace diversity across race, colour, religion, sex, national origin, sexual orientation, gender identity or persons with disabilities or protected veteran status.
We ensure DEI is part of our DNA as a global community - it means we go way beyond than just talking about it - we live it. If you want to live it too, join us.
INCO: “Cushman & Wakefield”