Job Title
Sr. Marketing Manager
Job Description Summary
The Senior Marketing Manager, Investor Services & Asset Services leads, develops and executes a strategic marketing plan for the Americas Asset Services CRE business. In addition, this role will support strategic positioning efforts across the IS platform and drive creative direction for top of the funnel initiatives. This role will collaborate with the VP of Investor Services Marketing and Client Care, and the Investor Services Strategic Marketing team, to develop and execute a robust marketing strategy that connects with our clients and prospects, drives revenue and increases brand awareness and exposure.
Job Description
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Strategize, develop, execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis
• Partner with business leadership to understand business objectives and align marketing plan to these initiatives; provide subject matter expertise to help drive profitable revenue growth in concert with the business leadership teams through brand initiatives:
o Use local/regional, and asset competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
o In conjunction with the Director of Services & VP of IS, develop both a proactive, strategic approach with business leadership, along with requisite reactive, tactical approach
o Develop, pitch, implement and execute creative campaigns and initiatives that drive awareness and exposure
• Partner with Marketing & Research’s Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the Investor life cycle
• Support the communication needs of leadership. In partnership with the Communications team, advise on communication strategy and plan
• Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management
• Serve as a thought leader by developing and maintaining a strong understanding of the business, including key trends, client needs & wants, competitive analysis, future threats and opportunities, etc.
• Provide oversight and direction, ensure global standards are applied, and brand positioning is supported for all marcom activities
BACKGROUND AND EXPERIENCE
6+ years of experience
Bachelor’s degree
Commercial Real Estate experience required
Exceptional project management and organizational skills
Digital Marketing experience
Creative Direction of large initiatives
Experience serving as primary marketing leader
Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
High level of proficiency in Microsoft Office Suite
Thorough knowledge of Adobe Creative Suite
COMPETENCIES
Excellent written and oral communication skills
Excellent presentation skills
Excellent analytical, problem solving, and conceptual skills
Ability to work effectively in a culturally and educationally diverse environment
Strong leadership qualities – communication, building and leveraging relationships, managing-up, down and across, stakeholder management and self confidence
Ability to influence peers and leaders
Ability to implement and enforce procedures
Successful track record of marketing results
Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.
The company will not pay less than minimum wage for this role.
Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.
INCO: “Cushman & Wakefield”
