Job Title
Marketing Manager, Multifamily Property Marketing
(https://careers.cushmanwakefield.com/)
Job Description Summary
The primary focus of the position is to provide strategic support and management of regional marketing, advertising and promotional activities.
Job Description
Responsibilities:
Support the Regional Marketing Director with the creation of marketing plans and strategies. This includes providing market research, advertising costs and demographic profiles, to name a few.
Manage the development of creative marketing materials and collateral for on‐site team members to use. This would include the coordination of – direct mailers outreach marketing (local merchants, preferred employer programs, resident referral programs, marketing to locators, home builders and companies providing corporate accommodations and the implementation of signage to generate traffic.
Work with design teams, third‐party vendors and on‐site associates to create and write ads for print media, Internet sites and other advertisement medium available in a particular sub‐market, to generate qualified traffic and reflect the community's current themes, campaigns and promote the Pinnacle brand.
Develop competitive messaging for property websites.
Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective.
Conduct audits on various media and technology performance areas.
Acquire contract from national media vendors and stay abreast of their products.
Support Regional Marketing Director in the education of regional team members use of new innovations and marketing partnerships.
Analyze property demographics and make develop marketing campaigns to attract that demographic for student, senior, affordable, garden, urban and more.
Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.
Attend client meetings on behalf of Regional Marketing Director.
Participate in interdisciplinary meetings on behalf of the Regional Marketing Director
Support new property marketing transitions
Work with Regional Marketing Director in ensuring that Pinnacle's brand standards are maintained.
Support Regional Marketing Director in updating the marketing tool box with new deliverable templates.
Knowledge of the Yardi product suite is a plus.
Other functions as assigned.
Qualifications:
Bachelor’s Degree required
5+ years of related multifamily marketing experience
Extensive copywriting experience and excellent command of the English language required
Knowledge of Adobe In-Design or the Creative Suites platform helpful
Positive, energetic, enthusiastic, patient, and ambitious attitude is essential
Strong copywriting, organizational and administrative skills are necessary and positive attitude is essential.
Ability to multi-task and meet deadlines while working in a fast-paced environment and be organized
Will demonstrate a desire to work independently with various departments within the organization.
Adjustable work hours possible to accommodate deadlines in other time zones.
Positive attitude is essential.
Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 80,750.00 - $95,000.00
Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.
INCO: “Cushman & Wakefield”
